Furthermore, 85 percent of millennials consume digital media on mobile versus 80 percent of 35-54 ye

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A few customer groups are driving a disproportionate share of growth in smartphone use and mobile transactions. For entrepreneurs looking spy mobile phone to build the next billion dollar m-commerce company , it pays to understand who these groups spy mobile phone are, what their mobile activity looks like, and how to best serve them. When it comes to finding customers in mobile commerce, remember the Three Ms: moms, millennials and multinationals. Moms
Moms are a great consumer demographic, accounting for more than 70 percent of U.S. household spending according to a 2009 survey by Boston Consulting Group. Moms are also smartphone power users. According to Edison Research, 64 percent of moms owned smartphones in early 2013 vs. just 53 percent spy mobile phone of the general population .
The same study indicated moms spend an average of 8 hours and 37 minutes a day with media, 89 percent of moms report having their smartphone spy mobile phone within arm s length always or most of the time, and 42 percent spy mobile phone of moms say their smartphone is the first thing in their hand every morning. The combination of moms driving a large majority of U.S. spending and being highly engaged smartphone users makes them the single-most powerful constituency driving m-commerce today , particularly in the retail enablement, mobile retail, marketplace, and on-demand service categories.
Today, mothers tend to be constantly juggling activities, so whether your app is selling a product or a service, make her life simpler with a friendly user interface that she can navigate easily. Companies spy mobile phone like Houzz and Wanelo do a great job of this with their mobile apps.
Entertainment and gamification also work well. Dot&Bo increases shopper engagement and spend by wrapping a story around every piece of furniture and home décor it sells. Meanwhile, Zulily boosts loyalty and retention by personalizing a mom s shopping experience and rewarding her with discounts for buying within a specified window of time.
Finally, be respectful of her time and space. A mom has enough on her mind without your app constantly pinging her with push notifications, so make sure you build intelligence into your app so that you re tailoring engagement to her unique rhythms. Millennials
If it wasn t obvious that today s teens and twenty-somethings spend a lot of time on their smartphones, then a recent ComScore study makes it clear. According to ComScore s data, 81 percent of U.S. Millennials (defined as 18-34 year olds) owned a smartphone by the end of 2013 vs. 68 percent of 35-54 year olds and 40 percent of the 55+ population. spy mobile phone
Furthermore, 85 percent of millennials consume digital media on mobile versus 80 percent of 35-54 year olds and 58 percent of the 55+ population, and 18 percent of millennials are mobile-only, meaning they do all their Internet browsing, emailing, social networking, and news reading on a smartphone or tablet. That s 3.5x the percentage of 35-54 year old mobile-only spy mobile phone users and 6x the percentage of 55+ mobile-only users. millennials spy mobile phone are driving growth in several App-Based Service categories like dating and fitness, and are also an important spy mobile phone force in mobile spy mobile phone retail , particularly teen and college-age women who spend a lot of disposable spy mobile phone income on apparel, accessories, and beauty products.
Today s teens have increasingly spy mobile phone short attention spans, so to capture share of mind and wallet with this valuable demographic, an entrepreneur must first capture their imaginations. According to the National Center for Biotechnology Information, average attention span dropped spy mobile phone 33 percent in the last decade from 12 seconds in 2000 to 8 seconds in 2013.
Apps targeting teens and twenty-somethings must demonstrate value quickly to gain acceptance, so skip the long onboarding process in favor of Facebook Connect or throw it out entirely and immerse users in your app s experience spy mobile phone from their very first click. Millennials are also hyper visual, as proven by the success of social apps like Snapchat, Instagram and Whisper.
A picture is worth more than a thousand words because the average teen will only read the first 10. Finally, teens operate on smaller budgets, spy mobile phone so make price points accessible to convert shoppers into buyers. Multinationals
According to data collected last year by Statista, spy mobile phone the U.S. ranks 13th in smartphone penetration globally . The four countries topping this list United Arab Emirates, South Korea, Saudi Arabia, and Singapore are all from the Middle East or Asia. Meanwhile, a recent Pew Research Center report highlighted an explosion of mobile payments in Sub-Saharan Africa , where a much higher percentage of mobile spy mobile phone users (as high as 68 percent in Kenya) report regularly using phones to make or receive payments vs. a median of just 8 percent in